A Simple Question Stirs A Fashion Revolution

WHAT: In fashion, supply chains (which can extend from a garment sewer all the way back to a cotton farmer) are fractured and faceless. Fashion Revolution Day is an annual event that invites us all to ask questions and advocate for a more responsible and transparent clothing industry.

WHEN: April 24, 2015

WHO: Tens of thousands of people participated in the first Fashion Revolution Day on April 24, 2014. The goal is to go even bigger this time around!


WHERE: People in more than 60 countries took part in the Fashion Revolution last year. At least 71 nations are expected to be represented during Fashion Revolution Day 2015.

WHY: 1,133 people were killed and more than 2,500 were injured on April 24, 2013 when the Rana Plaza garment factory complex collapsed in Dhaka, Bangladesh. Sadly, this was neither the first nor the last social and environmental catastrophe created by the global fashion industry. Fashion Revolution says enough is enough.

Related Story: Remembering Rana Plaza

HOW: Take a selfie showing the tag or label on a piece of clothing. Tag the brand and ask #whomademyclothes? Advanced option: Wear your clothes inside out. When friends and well-meaning strangers point this out, explain why.

Together, we will use the power of fashion to inspire change and reconnect the broken links in the system. The more people who ask #whomademyclothes, the more brands will feel challenged to take responsibility for the people and environment in their supply chains.

Sold? Start by joining the #FashRev Thunderclap campaign, and visit fashionrevolution.org to find events in your city.