The Making of a Must-Have Print
Ever wondered how fashion designers come up with original prints? We picked one of our SS15 favorites, the floral graph-check print by Dolores Haze, and asked designer Samantha Giordano to give us the backstory behind her dreamy design.
This original Dolores Haze print was inspired by a sentiment of wistful nostalgia (the SS15 collection is entitled "The Stranger I Know"). After taking countless photos of flowers, we turned them into a repeating pattern, then painted over them in shades of pastel.
Samantha Giordano at work in her Brooklyn studio. Photo by Julia Pinter
While designing the collection, I was looping New Order’s album Power, Corruption and Lies. The album cover art is a painting of flowers, with the bold black text of the album name on the bottom. This informed the design of the print through the juxtaposition of the linear black graph-check with the delicate floral repeat pattern.
Most importantly, we used the environmentally conscious method of digital printing, which prevents toxic dyes from polluting the ocean.