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Corsetry, garters and mesh? Not this year. It’s time to give your underwear drawer a makeunder instead, with a focus on better-for-you, back-to-basics styles. From bra-and-panty sets in stark white to sporty tape bras paired with high-waisted briefs, the intimates we’re loving right now are luxuriously comfortable and beautifully minimalist–in other words, fit for real-world, everyday wear. Even better, these collections are made from natural and organic materials, meaning fewer pesticides and chemicals coming into contact with some of your body's most sensitive spots.

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1. Brook There
Made in Maine from U.S.-milled organic cotton, Brook There is all about construction and comfort. You won’t find wires to “push up” parts of your body, or spandex-like synthetic fabrics to compress others. Instead, designer Brook DeLorme flatters the figure through precise fits and clever details, such as slimming color-blocking and strategically placed stripes.

2. Najla
Launched via Kickstarter last fall, the Najla range consists of just five classic styles: a balcony bra, a full-coverage bra, a camisole, a bikini brief and a thong. Each of the understated designs is available in black or white, crafted from organic cotton and made locally in NYC.

3. Alas
Best known for its bright prints (created with AZO- and formaldehyde-free dyes), Alas sleepwear is the stuff of dreams. The brand’s PJs, teddies and undergarments are made in India from certified organic cotton–which is also grown, spun, woven and dyed in-country.

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4. Base Range
The vision behind this French brand is spelled out in its name, an  acronym for Basic Aesthetic for Sustainable Easywear. But while the concept is simple, the execution is elevated–think smoky-black bodysuits made from stretchy bamboo, and sporty, waffle-knit bras cut from undyed organic cotton. Production is based at small, family-owned factories in Portugal and Turkey.

5. Only Hearts
This line of "inner outerwear" is a collaborative effort between a former pastry chef and a boutique owner–in other words, dotingly made and designed to appeal to a discerning customer. Made in Peru, Only Hearts’ Organic collection is made from GOTS-certified pima cotton and spans undies, tanks, PJs and loungewear.

6. Kowtow
The sustainable fashion set loves Kowtow for its unisex aesthetic and structured, oversize styles. But the New Zealand-based brand’s more casual Building Blocks collection is our go-to for minimalist basics. Find bikini briefs featuring Kowtow's latest prints, as well as camis, leggings and light-as-air layering pieces.

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7. Ten
Designer Daphne Javitch favors Italian cotton over organic for her Ten Undies collection (the brand says Italian mills are renowned for producing superior textiles). But whatever sustainability points Ten loses for using a conventionally grown fiber, it makes up for with quality construction and on-point design. The U.S.A.-made line consists of just five styles–three panties and two bras–that have developed a feverish following in fashion circles.

8. Nico
Finding the perfect middle ground between basic and boring is the goal at Nico, an underwear brand from Down Under. The first lingerie line to be accredited by Ethical Clothing Australia, Nico works with bamboo and organic cotton fabrics, and manufactures all of its garments locally in Brisbane.

9. Skin
As might be expected of a brand whose name pays homage to the largest organ in the human body, Skin makes underthings that are lightweight but protective, with an additional emphasis on the health of the women who wear them. All clean lines and solid colors, the brand’s underwear is made of certified organic pima cotton and treated with low-impact dyes. Manufacturing takes place at small factories in Peru.




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The way we’ve gotten around that is to always work with somebody on a project before we start handing over significant equity stakes or large sums of money. If the trial project goes well, then talk about expanding the scope of the relationship. Sam Altman from Y-Combinator once said something to the equivalent of ‘a bad hire in the first few employees can be detrimental to a startup.’ I’ve really taken that to heart in my business."
The most painful mistake I see first-time (or inexperienced) entrepreneurs make is that they see others in their industry or niche as competition. This can significantly hold you back, as you may never learn industry secrets and tips, make genuine friends, and more.
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Probably the most costly mistake many entrepreneurs make is in choosing the people that they work with or hire. It’s a mistake I’ve made. And it’s a mistake I’ve seen over and over again
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Instead, work to come up with a creative solution that costs little to no money. That forced discipline will help you spend less than you make, even when you’re not making a lot. Sometimes capital is necessary, but at some point there must be return on that capital. There’s nothing wrong with taking equity investment, investing for the future, even losing money for a few years. But your plan has to get you back to that simple equation of making more than you spend."
The biggest mistake I see entrepreneurs make is over-estimating the novelty of their big idea."
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Never forget that your business needs to take in more money than it spends. I know that sounds too simple, but so many people lose sight of that. That’s also why so many first-time entrepreneurs over-invest (or spend so much of their time looking for investors) early on.


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