The Natural Face Mist “Vogue” Editors Use All Day Long

The Natural Face Mist “Vogue” Editors Use All Day Long

Find out why Anna Wintour's crew is all over this toner (and we are too)
March 16, 2016
Tanwi Nandini Islam. Photo by Melissa Ximena Golebiowski

Meet the Maker: Hi Wildflower Botanica

Produced in small-batch quantities in Brooklyn, N.Y., Hi Wildflower Botanica is a candle, perfume and skincare line that’s the creation of author Tanwi Nandini Islam. Islam believes that scent tells a story (we agree!), and she uses botanicals that have been sourced from all over the world in her products. These are the types of scents that will truly transport you to another world–at least temporarily. Even better: Islam has just released her first novel, Bright Lines, which, like Hi Wildflower, revisits her Bangladeshi roots. 

tanwi nandini islam hi wildflower botanica

Inside the Hi Wildflower Botanica studio. Photo courtesy of HWB.

Why Hi Wildflower Botanica was started:
“I started the line in August of 2014, just as I finished the last touches of my novel, Bright Lines. The book, being my first, required a lot of research, travel–and I wanted to connect to this after finishing a project that had taken so many years. I've always been into collecting scents, since so many of my memories from childhood are laced with a specific scent. So, I crafted a line of perfumes devoted to the scents I've collected from the places I've traveled. Each candle is inscribed with an original poem, to add to the ritual aspect of lighting candles.”

Favorite products from the current collection:
“That's a hard one! My favorite perfume is Lovers Rock, although I've been wearing Night Blossom, too.”

One thing every new customer should know about Hi Wildflower:
“Hi Wildflower is a complete labor of love. From the small Brooklyn-based team we have making the products, to my creative direction for new products–everything is thoughtfully crafted to let our customers into the world of Hi Wildflower.”

Hi Wildflower in three words:
“Free-spirited, adventurous, colorful.”

February 01, 2016
Shooting sustainable styles from Ethica for Columbia and Barnard’s student-run fashion magazine, Hoot. Photos by Liora Fishman. 

What I Learned As An Ethical Fashion Ambassador

Hey, there. I’m Liora, and I’m Ethica’s campus ambassador at Barnard College, infiltrating the student community with my sustainable fashion agenda.

What have I been up to, you ask? Well, to start, I’ve spent most of my recent Fridays on my laptop in the Ethica office, configuring web content for the Stories section of our website, learning from co-founders Melissa and Carolina, and petting the team mascot, Jack. If I’m not formatting pieces written by our contributors, I’m probably writing the content myself. More specifically, I recapped NYFW with an ethical shoe slant, wrote a navigable ethical leather guide for the shoppers who don’t have time to translate the typical ethical fashion jargon (that’s our job), and interviewed designer sibling duo Delikate Rayne.

In my quest to better educate myself and others, I found myself at ethical fashion events around campus and New York City over the past few months. I attended an Everlane Room Service event to check out their display of shoes–as well as to explore how they define transparency. What I learned is that their commitments are different than the philosophy at Ethica. While the company discloses a great deal relative to its pricing, there is room for far greater transparency regarding the wages of their workers and sourcing of materials. That said, I do applaud them for using vegetable-tanned leathers, and I’d be thrilled to see them move toward upcycled and sustainable vegan options as well.

Is Everlane ethical fashion? I went to ask the question. One thing's for sure, though: they make beautiful shoes!

Thanks to my efforts, sustainable styles from Ethica will also be making an appearance in Hoot magazine, the Barnard and Columbia fashion magazine. Their most recent issue focused on “origins”–and what better way to speak to that theme than knowing exactly where your clothes came from? The clothes I pulled for the shoot are from Pima Doll. I got an all-access pass to the photo shoot, traipsing around the Lower East Side with the Hoot editorial and creative teams to see how they’d incorporate their Pima Doll picks.

A behind-the-scenes look at the Hoot magazine shoot. 

When I’m not actively promoting Ethica and sustainable fashion, I’m probably sleeping. Just kidding. I do other things. But it’s not an exaggeration to say that I’m almost always wearing something from Ethica (Litke is my second skin, Angela · Roi carries all my belongings, and I like to cozy up in a Carleen sweatshirt), or that I am constantly talking about sustainable fashion to my friends–those who care about it and, more importantly, the ones who don’t. The latter are my targets, in a sense–the people I’d like to convert to ethical fashion believers. Because once you know the damage the fast fashion industry does to the environment, and once you’re clued in on the harrowingly real conditions in most factories, you can’t go back. Fast fashion becomes illogical and unsettling. There’s no easy way to turn a blind-eye to the environmental and social impact of this industry. If I can plant a seed in the back of someone’s mind that encourages him or her to, at the very least, think about the power he or she has as a consumer and the choices he or she makes, I consider it a success. 

Working at Ethica hasn’t been much of a work process at all–it’s transcended that by a long shot. It’s changed the way I shop, the way I think, and the ways in which I use my money. My dreams of shopping sprees have been replaced by that of capsule closets and artisan-made heels (more specifically, the peep-toe Alden booties by Bhava).

My ambassadorship and internship have come to a close, but Ethica isn’t the kind of place that’s going to be “out of sight, out of mind.” Consumerism is ever present, so ethical fashion is ever relevant. Don’t worry, ethical fashion friends (and those I’ve yet to convert)–you’ll be hearing from me.

January 15, 2016
The Athlete’s Guide to Sustainable Fabrics

The Athlete’s Guide to Sustainable Fabrics

With the surge of interest in eco-friendly and ethical fashion options over the last few years, many athleisure, yoga and loungewear brands have become popular. But when it comes to performance-level athleticwear, mainstream names still rule.

It’s difficult to find ethically-produced and eco-friendly sportswear labels–even small ones. And in my journey to create such a brand, I’ve found myself puzzled as to why this might be. 

Here’s my theory: Performance-level gear has to be top notch. You can’t run a marathon in shorts that ride up or fall apart after the first wear, so most runners find what works and stick to it. And I don’t blame them! Plenty of surprises can pop up on race day without worrying about whether your gear will hold up. Technical and wicking fabrics are simply necessary for some activities where sweat is involved (and chafing risk is high). If it ain’t broke, don’t fix it, right?

Right. Except that I believe runners and athletes deserve sustainable and ethical options, and that more of them would buy this type of product if they knew that a) it existed and b) it was the same quality as their usual brands. Athletes tend to be a pretty altruistic bunch–a personal observation that’s supported by the increasing number of running events with a charitable giving component within the last decade.

So, as an athlete, what should you look for if you’re interested in finding sustainable workout gear? Here’s my abbreviated guide to sustainable materials that are suitable for serious workouts.

Recycled Fabrics
If you’re a runner, you probably run in a synthetic material like polyester or nylon, spandex or some combination of the two. Spandex on its own is not a sustainable fabric, but it’s incredibly useful as a performance material. Luckily, many blended fabrics contain small amounts spandex, typically 12 percent or less, with the rest made up of the recycled synthetic. Some fabrics that fall into this category include: 

Repreve: Recycled polyester has boomed in the last decade with the development and success of Repreve, a high-quality material made out of recycled water bottles. Some bigger brands are starting to use Repreve in a few of their products.

RPET: A generic version of Repreve commonly referred to as either PET or RPET, this material offers a similar fabric content without the brand name.

Vita: Made by Carvico, Vita is a blended fabric partially made from recycled fishing nets. While innovative, it’s mostly suitable for water sports right now–triathletes and swimmers, you’re in luck!

Natural Fibers
Natural fibers like bamboo, hemp and soy can also be friendlier to the earth and to those producing the material than their traditional counterparts.

Bamboo is a soft, abundantly available fabric that does not require the use of harmful pesticides. Hemp is a durable fabric that doesn’t require a lot of water to produce–and while it’s being grown, it absorbs carbon dioxide. Soy fabric has a “closed-loop” process, so that any waste produced is reused in the next production cycle.

In order to make bamboo, hemp or soy fit for performance-level, spandex is again added. Most of these blends result in lightweight, slightly stretchy and smooth fabrics. I personally use this type of blend for workouts where I know there will be a lot of humidity, because they’re highly absorbent (great for wiping away sweat)!

These are just some of the features of some of the options, and it’s important to note that there is no “perfect” fabric or material that exists yet for sportswear. Information on how to find sustainable activewear is sparse, but retailers are required to list fabric content on product labels–so now you at least have an idea of what to look for. I encourage all eco-conscious athletes to join me in learning about the best way forward for a more sustainable activewear industry.

Update (4.26.16): Cause I Run’s Kickstarter campaign is live. Support it here.

January 04, 2016
Images courtesy of Organic Bath Co.

Meet the Maker: Organic Bath Co.

They say that necessity is the mother of invention. With Organic Bath Co., that was certainly the case–Gianne Doherty started the line after discovering a gap in the clean beauty market. Doherty had been on the hunt for bath and skincare products that were luxurious but made with all-natural ingredients, and she wasn’t finding what she needed. So, she built a business. Organic Bath Co. now sells luxurious body butters, oils, washes and scrubs for clean beauty lovers who also appreciate a little pampering.

Why the line was started:
“Organic Bath Co. was founded out of a need for simple, organic and natural ingredients, luxurious formulas and visible, skin-loving results.

Several years ago, I started developing hives in reaction to the mainstream lotions and creams I was using. After a bit of elimination and research, I discovered I was reacting to the countless fragrances and preservatives in these products. My partner, Jay, ended up making me an unscented, shea butter-based body cream, which my skin loved. We started making more products for myself, friends and family, and Organic Bath Co. was born.”

organic bath co gianne doherty
Doherty with her go-to winter skin salve: Organic Bath Co.'s organic body butter, Drenched.

Favorite products from the current collection:
“It’s like choosing a favorite child! I have two products that I use daily: Our Enhance face oil–two drops is just what my skin needs to glow, so I can feel confident and go makeup free. I also use the Stress Less body oil at the end of the day after my shower. I apply while my skin is still damp to seal in all the moisture. The Bulgarian lavender is soothing and sets me up for a wonderful sleep!”

One thing every new customer should know about Organic Bath Co.:
“Our tagline is ‘True Beauty Begins With Giving Back,’ and we’re passionate about incorporating that philosophy into our lives whenever and wherever we can. Our ingredients are natural and kind to the planet, we’re Fair Trade Certified, we use post-consumer packaging and we give back with every purchase to our charitable partners, 1% For the Planet and the Global Soap Project. We believe that a business can thrive and still do good as it grows. This has been our goal since day one.”

Organic Bath Co. in three words:
“Pampering, quality, self-care.”

November 13, 2015
Photos courtesy of A Wool Story

A Wool Story Turns Old Sweaters Into New Hats, Mittens and Scarves

A Wool Story is a knitwear label made from recycled yarn from reclaimed sweaters. Unwanted sweaters collected from friends and thrift shops are unraveled into hanks, hand washed in castile soap with care, hung to dry, wound into skeins and then reknit into hats, mittens and scarves. 

The idea for A Wool Story came from a passion for all things handmade and sustainable. The more I learned about the harm to the environment that the fashion and textile industry is responsible for, the more I wanted to lead by example and raise the question: can there be another way? 

By using recycled wool from reclaimed sweaters, A Wool Story provides limited-edition, handknit pieces that create no harmful environmental impact. Each piece is unique due to the limited quantity of yarn from each sweater, as well as the natural variations that arise from the process of dyeing it by hand.

a wool story hats

Sustainability is taken into consideration in every step along the way, from the domestically sourced organic cotton sew in labels, to the handstamped recycled kraft paper hang tags, to the recycled paper mailers in which each order is sent out. Customers can feel good in A Wool Story knowing their piece was hand knit with love in a sustainable way.

Unraveling sweaters to recycle yarn requires more work and preparation than just purchasing yarn from a store, but it’s a labor of love and provides the challenge to be more creative with the materials.

Visit to learn more and shop these reclaimed creations.

November 06, 2015

Meg and Komie Vora of Delikate Rayne

What can we say? We’re partial to sibling-owned companies–particularly those that are woman-owned, environmentally responsible, and proudly lean feminist. Enter Delikate Rayne, an L.A.-based clothing line that sisters Meg and Komie Vora say embodies “the dynamism of the empowered female.”

With an investment in the welfare of the environment (“our carefully selected vegan leather is eco-friendly and PVC-free”) and a whole lot of girl power (“male-dominant social norms prevail in our native country, [where] gender expectations linger”), this cruelty-free brand is bringing an edge to the vegan fashion scene.

What was the turning point in your careers that made you jump from software development and jewelry design (respectively) to ethical fashion?
Meg: At the risk of sounding cliché, having our own line is something we always wanted to bring to fruition. That coupled with seeing the void in the industry for cruelty-free fashion that wasn't so granola like is something we wanted to help fill.

Komie: When we realized there was a void in the market for a cool, cruelty-free, fashionable line. We needed to spice up the community. Everything we saw was stale. We wanted to bring life to that.

How would you describe the Delikate Rayne aesthetic?
Meg: It’s clean, effortless cool meets dreamy experimental.

Komie: Delikate Rayne embodies the Triple E factor: edgy, ethical and everlasting.

In the spirit of timelessness, who are your style icons?
Meg: That’s really mood-dependent for me. In this particular moment, though: Gaia Repossi, Zoe Kravitz and David Bowie.

Komie: I say this a lot, but I don’t gravitate toward a particular person. I love seeing how women from all over the world dress, so I love how the internet has made that possible with sites such as Tumblr, where you can see styles and trends from all over the globe. I’m small, so it’s interesting to see how women of my size make certain looks work for their bodies.

delikate rayne vegan fashion

A campaign image that captures the Delikate Rayne spirit.

Where does your interest in ethical fashion stem from?
Meg: We were born and raised vegetarian–and still have never even tasted meat before. Our parents are responsible for a lot of the consciousness we learned at an early age in regards to having feelings about the environment and animals. I swear our mom is the plant whisperer. Plus our father was raised Jain, so that lifestyle of non-violence was something we became aligned with from the get-go.

Also, I’m really into all the coverage documentaries have been giving to the waste and toxic practices [with which] the fashion industry is aligned. If you haven't seen The True Cost, you must. It will totally change your perception. 

Komie: I feel like we were born into it. We were exposed to that type of lifestyle ever since we were kids being raised vegetarian, with our mom and dad being Hindu and Jain.

What is the best and worst part about running your own business?
Meg: When sh*t hits the fan, it’s all on you, and that can be completely overwhelming. On the other hand, though, when you experience the triumphs, it’s that much sweeter because you played such a pivotal role in the success you are experiencing. That is a beautiful feeling.

Komie: The best part is that you are in control of what you want to do and how you want to do it. The worst part for me is that I am very hard on myself and sister. I’ll keep pushing and pushing for the best. I'm such a perfectionist. It is a catch 22. Even if you are in control and making all the decisions, the worst part is that if something goes wrong or not how you wanted it to go, you have to accept that mistake, digest it and deal with it. The only person you can be upset with is yourself.

meg and komie vora delikate rayne

Meg and Komie Vora. Photo courtesy of Delikate Rayne

What do you look for when you’re sourcing materials? Do you find that sustainable vegan materials are hard to source?
Meg: Our number one thing would be, is it actually 100 percent vegan? Making sure there no animal byproducts. With certain materials, you have to be extra careful. Also, the quality–does it look cheap? How does it feel? Is it going to hold up? Then it’s about the sustainability, followed by what the end product will look like. We usually have the silhouette or particular style narrowed down before looking for the fabrications. At the very least an idea of what we want the garment to look like. We then look for textiles we feel would translate well in those styles.

Cruelty-free leathers used to be challenging. Recently they have gotten so much better in terms of quality, though. Every year the vendors continue to step their game up, which is exciting–more colors and styles with improved construction. 

Komie: Quality is very important to us. We try to source fabrics that are a great alternative to if it was the actual real thing (leather, fur, silk, etc.). I think we are at a time where people are starting to demand ethical fabrications, so we are slowly having access to more and more options. 

Vegan brands often have company mascots. Do you guys have any, and can we meet them?
Meg: We did. Two floppy-eared dwarf bunnies, Pumpkin and Theodore...R.I.P. Oh, but we do have a trio of squirrels that come visit us everyday and nibble on our succulents. They could be considered our unofficial Delikate Rayne studio mascots, and they make cameos on our Snapchat, too.

Komie: Yes, we have Meg–she serves as multiple purposes for the company! On a serious note, unfortunately, at the moment we do not. We use to have bunnies. R.I.P., Pumpkin and Theodore.

delikate rayne vegan fashion

A Delikate Rayne campaign shot.

How does your relationship as siblings differ from a typical business relationship? Do you each have “roles” that arise from a family dynamic?
Meg: We already know for the most part each other’s strengths and weaknesses. That’s definitely an advantage. You don’t really have that luxury when working with strangers until you get to know them better, if ever. Also, you don't have as much trial and error, so you can get things done more quickly or know out the gate what is and isn’t going to work. We spend so much time together that we just have this innate intuition about each other. It’s bizarre, but helpful.

Komie: We are best friends as well as business partners. The relationship doesn’t change much, but we are strict on one another when it comes to business. We hang out a lot, but we definitely need our own space at times. I’m the baby of the family and the more quiet one, for sure. I’m actually really shy. 

How do you respond to the sentiment that ethical fashion is unaffordable and people who say they can’t afford a product like yours?
Meg: It’s better to save up and splurge on that one special something than to have a collection of a lot of random stuff that doesn’t make sense. Society continues to teach us more is better. Unfortunately, this is what is ingrained in people’s heads, and it follows them 24/7. We need to get individuals to unlearn this belief. They need to realize that is about quality over quantity. Anything of quality has a higher value and therefore is going to be more expensive. There are so many other factors involved in making something of this caliber. That process is what you are paying for. The end product is something you are going to hold on for a long time–it’s not some disposable item meant to be thrown away after wearing it twice.

Fast fashion is killing the planet and tons of humans in third world countries, where the majority of those pieces are made. As people continue to be educated on the true cost of their clothing, hopefully they will make better purchasing decisions and realize in the long run that the products are not expensive. They are an investment.

“In the long run, the products are not expensive. They are an investment.”

Komie: Educating people is the most important part. I have friends who say the same thing to me, and once I explain why our price points are the way they are–they’re made in the U.S.A., sustainable, ethical, timeless, and so on–people start realizing they aren’t getting ripped off. They are actually buying a product that is more beneficial for them in the long run. Think of it as an investment while doing something good for the planet. Do you invest in your body? Do you pay a higher price for food that you consume? Yes? Then why not invest in a wardrobe that is not only timeless but also healthy for you and the environment?

November 03, 2015
Corinna McDonnell and Summer Dinh Manske. Photos courtesy of Flynn & King

Meet the Makers: Flynn & King

By this point, we’re guessing you’ve received the memo: The products you put on your skin are just as important as the food you put in your mouth. After all, you want to protect yourself from harmful chemicals and unpronounceable ingredients in the foods you eat, right? The same mindset and set of standards should apply when it comes to the soap you use in your morning shower and the moisturizer you use in the evening. Clean beauty may seem like a no-brainer, but choosing which clean beauty products to use is a much bigger challenge.

After much research, Ethica is now carrying a selection of safe, noteworthy skincare and fragrance products. Check out our full Meet the Makers series for a behind-the-scenes look at our favorite clean beauty brands, starting with Corinna McDonnell of Flynn & King.

ethica flynn king clean beauty brand

The Flynn & King lineup.

There are plenty of “natural” brands out there, but how many (aside from those that made our cut, thank you!) really live up to their claims? With Flynn & King, you never have to doubt that when they say natural, they mean it. This Brooklyn-born line, started by McDonnell and Summer Dinh Manske, makes every effort to create clean, all-natural products–all while decreasing its carbon footprint and giving back to the community.

Why the line was started:
“Summer and I started Flynn & King after working together at a natural hair salon. At the salon, we had the opportunity to see many so-called ‘natural’ beauty lines and were always disappointed to find that many brands that claimed to be all natural had a lot of synthetic fragrances, phthalates and preservatives. We made it our mission to create a multifunctional, unisex and 100-percent natural line that anyone can use and know that it is guaranteed safe. No hidden gross stuff here!”

ethica flynn king driftwood soap

Flynn & King's Driftwood soap, which benefits I’m From Driftwood, a nonprofit devoted to spreading acceptance for the LGBTQ community.

Favorite products from the current collection:
“The one I cannot live without is the Revive oil-based cleanser. It is a truly unique and amazing product. We wanted to create a facial cleanser that had all of the benefits of oil cleansing, but with added homemade Castile soap to rinse cleanly. The smell is amazing and fresh, and I can’t say enough good things about it.”

One thing every new customer should know about Flynn & King:
“We are problem-skin solvers and want to help you switch to a cleaner and greener way of treating your skin. We also aim to help our community as much as we can. We’ve partnered with several local Brooklyn charities to help give back and can’t wait to do more! We live by the motto ‘Do Good. Look Great.’”

Flynn & King in three words:
“Eco-conscious, transparent, modern.”

November 01, 2015
Johanna Tropiano wearing Study NY. Photos by Carlos Andres Duenas

How Made In A Free World’s Johanna Tropiano Is Working to End Forced Labor

Mere hours before we met Johanna Tropiano on a sunny Tuesday morning, the L.A.-based blogger, stylist and anti-human-trafficking advocate had been overseeing a packed house at the Highline Ballroom in New York City, where Natasha Bedingfield and Questlove respectively took the stage to toast the launch of Made In A Free World.

Tropiano is the newly minted VP of Strategic Partnerships for the nonprofit, which aims to eradicate modern-day slavery through a mix of awareness campaigns, field work and business solutions. (Ethica is one of 34 companies working with Made In A Free World to examine our products’ supply chains and identify areas potentially at risk for the use of forced and child labor.)

Despite her late night, Tropiano was lively and infectious as we took a walk down the High Line. Within minutes of conversation, she’d had us check our cosmetics for mica (an ingredient that is mostly mined by young girls in India), added The Locust Effect to our reading list, and created an Ace & Jig layering situation that was pretty darn perfect.

Hear about the disturbing conversation with a stranger that led Tropiano to commit her life to fighting human trafficking, and how she went from being an admitted shopaholic to a champion of #consciousclosets.

johanna tropiano made in a free world

Tropiano on the High Line wearing head-to-toe Ace & Jig.

Certain issues are so overwhelming that our tendency can be to think of them in conceptual terms rather than as realities. Whats one thing that you want people to know about human trafficking and how very real it is? In 2009, I took a trip to Nicaragua to visit a child I sponsor at an orphanage in Leon. I struck up a conversation with a young man living in New York and teaching middle school P.E. I asked him what he was flying to Nicaragua for. He told me he wanted to hike the volcanoes. Then he looked up at me and, straight-faced with no emotion, said, “All my buddies have been there. They say the sex is cheap. You get young girls for cheap.” That conversation changed my life forever, and I’ve been fighting for human dignity ever since.

There are evil people like that school teacher from New York who seek to prey on the vulnerable and poor. I experienced it firsthand. Trafficking doesn’t just happen in movies. We are incredibly blessed to be born here. We can’t take that for granted.

Youve written–bravely and beautifully–about how attached we can become to our clothes. How long has it been since your big closet cleanout, and whats the best part about having a less-than-half-full closet? Thank you! I cleaned out my closet in a huge way in March of this year. I got rid of over half my clothes. It is a relief. I feel like a weight has lifted in a lot of ways. My husband I recently moved to a new home with small closets, and I was actually thrilled to see that all I had left took up half my closet. That’s a very different mindset from when I was proud of owning 50 pairs of designer jeans.

I continuously ask whether an item of clothing will bring me joy and only purchase something if it fulfills that. I also try to adopt a one-piece-in, one-piece-out mentality. There’s something to be said about having a small amount of beautifully curated, quality pieces rather than a closet full of fast-fashion throwaways. A friend of mine says, “Happy people make happy things.” I truly believe that. I want everything I own to be made by happy people. I’d rather spend money on something good and have less to make that happen.

“A friend of mine said, ‘Happy people make happy things.’ I truly believe that. I want everything I own to be made by happy people.”

Do you think your #consciousclosets journey would have been different if you had gone through it privately rather than sharing your progress on Instagram–and now on your new blog? I’ve always been a passionate, wear-my-heart-on-my-sleeve kind of person. I’m super inspired by people who are vulnerable enough to share their stories and what they are learning. So I thought if I can help someone who is in a similar place as me through sharing my story, that’s awesome!

I believe my personal journey would have remained the same whether I shared it openly or not, but if even one person starts to think differently about fast fashion or shopping addiction or human trafficking, it’s worth it to me to be public. I live to inspire change in myself and in others. That motivates me more than anything. When I see small changes in friends or family taking place, that’s a real win.

Visit Made In A Free World’s Slavery Footprint calculator to discover how your choices might be impacting people around the world. Keep up with Tropiano on Instagram (@johannatropiano) and at

October 22, 2015
Sotela founder Hanna Baror-Padilla in an easy-fit swing dress. Photo courtesy of Hanna Baror-Padilla

Try This on for Size: A Brand That Solves the “Nothing Fits” Dilemma

In 2013, Gold Polka Dots started as a creative outlet to document my outfits and home DIY projects. I had read blogs for over a year and thought I’d take the plunge and start my own. However, several months later, I started questioning its purpose. I didn’t like promoting fast fashion brands, but I wasn’t sure why until I randomly Googled sustainable fashion. The first article I read about sustainable fashion was “6 Things You Should Know About Your Clothes” by Shannon Whitehead. 

Shocked and disgusted, I immediately texted my husband and sister telling them we could never shop again. It was a tad extreme, but I didn’t know there was a thriving ethical fashion industry out there. Gold Polka Dots continued to be a fashion blog, but it also evolved into a hub for eco-conscious living. I researched ethical fashion companies, started thrift shopping and looked into what else I could change to be more eco-friendly.

While discovering ethical brands, I noticed a lack of options for women. Yes, there are many ethically made women’s clothes, but not a lot for women who are pregnant. Seeing that obvious gap made me wonder how often women go through changes in life and need more forgiving clothing. I didn’t want to create a maternity line, but a collection of clothing for women who’ll always have something to wear.

“How often do we go through changes in life and need more forgiving clothing? I didn’t want to create a maternity line, but a collection for women who’ll always have something to wear.”

With the amount of clothing Americans throw away (about 70 pounds a year), I wanted to create products that women can wear for far longer than a year, even if they are pregnant or gaining or losing weight. That’s why every item in my new brand, Sotela, will span several traditional sizes.

Sotela’s looks draw inspiration from flowy and loose-fitting styles like this one. Photo by Cali Vintage via the Sotela blog.

Sotela’s first collection, launching next spring, will have three dresses made in Los Angeles from eco-friendly jersey fabrics. Each dress will have a variation on an A-line shape–which, in my opinion, is one of the most flattering and forgiving designs. Think swing dresses, shifts and tunics that hit right above or below the knee. Every item in Sotela’s collection is made to be timeless and effortless so that women don’t have to face the “nothing fits” dilemma.

Sotela is my dream company. It combines my love for clothing, humans and the environment.

Sign up for Sotelas newsletter for exclusive peeks at the design process and to be the first to know when the line launches on Kickstarter next year.

October 11, 2015